Developing an Affiliate Program with Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co.
On this episode, host Katya Allison welcomes Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co., to explore developing an affiliate program.
Understanding Growth Marketing with Alex Bocquet, Founder of Betterly.io
On this episode, host Katya Allison talks with Alex Bocquet, Founder of Betterly.io, about growth marketing.
Transparency in Influencer Marketing with Emily Fonda, Co-Founder of The Sociable Society
In this eye-opening episode, Katya Allison dives deep into the world of influencer marketing with the dynamic Emily Fonda, Co-Founder of The Sociable Society.
The Future of Influencer Marketing with Jessy Grossman, Founder of Women in Influencer Marketing
This week, host Katya Allison is joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM), former podcast host and CEO of consulting and coaching firm Tribe Monday.
Using Video for Marketing Strategies with Jon Mowat, Managing Director at Hurricane
On this episode, host Katya Allison is joined by Jon Mowat, Managing Director, Marketing Consultant and Author at Hurricane, to discuss leveraging video for marketing strategy.
Social Media Strategy with Shayna Macklin, Director of Brand Strategy and Influencer Marketing at Rainbow Apparel Co
This week, join host Katya Allison as she discusses social media strategy with Shayna Macklin, Director of Brand Strategy and Influencer Marketing at Rainbow Apparel Co.
Marketing With Student Athletes with Bill Jula, CEO and Co-Founder of Postgame, LLC
This week, Katya Allison hosts Bill Jula, CEO and Co-Founder of Postgame, LLC, to discuss name, image and likeness (NIL) student-athlete marketing.
Using Valuegraphics for Marketing with David Allison, Founder of The Valuegraphics Research Company
On this episode, host Katya Allison is joined by David Allison, Founder of The Valuegraphics Research Company.
Content Is King with Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo
On this episode, Katya Allison and guest Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo, consider the importance of finding a content focus.
The Influencer Insider Guide with Katie Stoller, Founder of Katie Stoller
On this episode, Katya Allison is joined by Katie Stoller, Founder of Katie Stoller. Listen as they discuss Katie’s new book: The Insider’s Guide to Influencer Marketing.
Influencer Marketing for Creators with Lorraine Ladish, Co-Founder of Viva Fifty Media LLC
Join host Katya Allison on this episode as she talks with influencer and co-founder of Viva Fifty Media LLC, Lorraine Ladish, about marketing for creators.
Building a Marketing Framework with Mike Schmidt, Senior Product Management Lead at Shopify
On this episode, host Katya Allison talks with Mike Schmidt, Senior Product Management Lead at Shopify.
Building a Brand Community with Gabriel Fernando, Influencer Marketing and Partnerships Manager, Growth at Cuts
This week Katya Allison is joined by Gabriel Fernando, Influencer Marketing and Partnerships Manager, Growth at Cuts, to discuss most creators are not used to feeling a part of a community.
Branding and Marketing with Johanna Voss, Talent Manager at Johanna B. Voss Agency
On this episode, Katya Allison is joined by Johanna Voss, Talent Manager at Johanna B. Voss Agency, to discuss how to find your branding path and how sharing tips and news on social media can be a great way to promote yourself.
Balancing Budgets and Creators with Genny Agnew, Founder of Darlings Collective
On this episode, hear host Katya Allison as she talks with Genny Agnew, Founder of Darlings Collective, about budgeting for social media marketing.
Hiring the Right Talent Manager with Jess Hunichen Co-Founder and Partner at Shine Talent Group
On today’s episode, host Katya Allison is joined by Jess Hunichen, Co-Founder and Partner at Shine Talent Group.
Preparing To Pitch to Brands with Molly Tracy, CEO and Founder of VRAI
On this episode, join Katya Allison as she talks with Molly Tracy, CEO and Founder of VRAI Digital, about how creators can prepare to pitch to brands.
Building a Strong Brand Strategy with Lisa Rose Poe, Founder of LGPR
On this episode, host Katya Allison talks with Lisa Rose Poe, Founder of LGPR, about how to succeed at marketing strategy, tackling subjects that are on every brand strategist’s mind. Lisa also shares hard-earned insights into how to make a success of the social media world.
Negotiating Tips for Brands and Influencers with Tami Nealy at Find Your Influence
On this episode of Let’s Talk Marketing, host Katya Allison and Tami explore why negotiations are a challenge for brands and influencer managers and how to tactfully begin discussing prices because negotiating is okay.
Choosing the Right PR Firm with Bonnie Taylor at Talent Resources
In this episode, Bonnie Taylor, Partner and Chief Communications and Strategy Officer at Talent Resources, sits down with Katya to share her expertise and experience with onboarding new PR clients, and how businesses can find the right PR firm match and prepare themselves to play the public relations game.