Choosing the Right PR Firm with Bonnie Taylor at Talent Resources
In this episode, Bonnie Taylor, Partner and Chief Communications and Strategy Officer at Talent Resources, sits down with Katya to share her expertise and experience with onboarding new PR clients, and how businesses can find the right PR firm match and prepare themselves to play the public relations game.
Bonnie says she’s tasked with finding a forward-thinking strategy for Talent Resources, which was recently named one of the Financial Times’ Top 500 Fastest-Growing Companies of 2023. Join Bonnie and Katya as they discuss:
- How Bonnie reimagined client commitments to suggest 3-, 6-, and 12-month projects, instead of retainers, which embraced flexibility in a time of business and social uncertainty.
- Common misconceptions people have about PR. Hint: PR doesn’t guarantee anything.
- Time is your biggest enemy in PR. You have to keep 10 steps ahead of everybody else.
- What a brand can expect when they first hire a PR agency.
- What a brand can do internally to prepare to tell its story to the PR firm and the world.
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#Marketing #Branding #Advertising #SocialMedia
