"Creativity starts by finding those little things that allow you to feel more creative... It's about practicing that skill and building that creative muscle."

"A warm lead isn’t just someone who’s ready to buy immediately; it’s someone who's engaged with your brand and willing to take the next step."

"Community-driven strategy can make your brand incredibly sticky. It builds deeper, more personal connections."

"Storytelling is not about Hollywood movies; it’s about the everyday stories that resonate with people."

"Because even with the industry leading dashboards and third party reporting tools that sometimes make it easy to connect all the data sources, they're ignorant of how much that I cost, or my team costs, or an outside vendor or agency might cost, or how much our software costs, even the same software you might be paying for to be able to report a holistic ROI that a CMO or a C suite might care about, or a business owner might care about too."

"Storytelling is about understanding your audience and crafting your message from their perspective, not just yours."

 "The reality is, for marketing purposes, these AI tools are pretty much already good enough to do almost anything that you want them to do, if you bring an engineer's mindset to it."

 "I love designing experiences. I think there is something about feeling and experience and there is this role or what I do for a living. There is no filter or difference between a personal life Vishali or a professional life Vishali, because experiences are so neutral."

“The hardest part about research is not actually the methodology or the tactic that you use, but designing it in a way that gives you not confirmation of what you think you know, but really clarify on a topic that you have a hypothesis on but you may be right or wrong about it.”

“Be authentic, but be articulate about how your brand purpose unfolds across that entire customer journey and how you bring it to life, but not from your perspective, but to the lens of the customer."

"So much of marketing is being able to connect the dots and we talked about this a little but before we signed on is the listening part of it so you have to listen to be able to know like oh where all of the dots are so that you can connect to them."

"Don't worry about your competitors… Your share of voice is clouded and crowded with other things that are going on so your competition isn't really who you think they are," Vitola explained. She suggested that brands should focus on creating engaging and relatable content, and then observe the consumer response to it.”

On this episode, Katya Allison delves into the world of marketing with Daniel Schotland, Chief Operating Officer of Linqia. Daniel shares his insights on the pivotal role of email marketing and influencer strategies in today’s digital landscape.

On this episode, host Katya Allison sits down with Caroline Crawford, Founder and CEO of Cultiveight Communications, to discuss the counterintuitive yet effective strategy of cutting back marketing efforts to achieve greater results. Dive into a discussion that challenges traditional marketing norms and offers insights into the power of focused, streamlined strategies.

In this episode, Katya Allison is joined by Dasha Arzhanik, Influencer Marketing and Product Director of HypeFactory. They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes.

On this episode, Katya Allison sits down with Corey Perlman, Owner, Social Media and Digital Marketing Speaker of Impact Social, to explore the nuanced world of social media and its impact on marketing. Corey brings a wealth of knowledge and insight to digital engagement and shares his expert advice on how businesses can harness the power of social media to stay top-of-mind with their audiences.

On this episode, Katya Allison is joined by Mike Maynard, Owner of Napier and Deputy Chairman of Eurocom Worldwide, to explore account-based marketing and its vital role in today's business strategies.

On this episode, Katya Allison is joined by Philip Blackett, Investor and Growth Advisor of Seed Stewardship, a leading authority on leveraging AI in business growth and efficiency. They discuss how AI can be a game-changer for businesses of all sizes, from startups to established enterprises. Philip shares invaluable insights on AI’s evolving landscape, its impact on marketing and sales strategies, and practical advice for businesses aiming to integrate AI into their operations effectively.