"Make a learning plan. Stick with it. Understand what you're really good at, what you could grow at, and make sure you're trying to achieve those things regularly."

"Google is not doing things that are clearly immoral in this book. It's much more about sort of a mixture of arrogance and bullying and gaslighting."

"For me, it's push, pull, hook them with the distinctiveness and something interesting, and then when they come to your social feed or your website or wherever else, that's the opportunity to educate."

"Substack is a pioneer... taking us from borrowed social to own social, where we've operated on social for so many years."

"I would remove the obsession with social media. There's so many people that are just feel like they have to be posting constantly. They think it's the place they're going to grow."

"The biggest one [mistake] I see is just not testing, or not testing enough, right? When you're not testing inherently, like I can almost guarantee, and virtually every digital experience out there, every website, there exists a better version of that."

"People still do like to buy from people... when you can build that ahead, before and before the first sales call, before the first really contact, even people feel like they know you, they like you, they trust you, you're you're halfway there."

"Vanity metrics are easy to explain. Real impact requires translating them into revenue language."

“Every client defines the data they want to see; it's our job to guide them toward what actually matters.

"Change triggers our amygdala—it’s a neurological response."

“Most people are missing the connection between what they offer and what people actually want.”

“The ego’s job is to protect you—but that protection can become a prison.”

"You have to be mindful of what's BS, what's real and what could apply to you. There's so much out there that you could get caught up in a spider web of things that won't have any impact on you or your business."

"Your brand is a promise - and every interaction either keeps or breaks that promise."

"Marketing is everything—it’s taking your business strategy and bringing it to life. If you’re not aligning your marketing with your business strategy, it’s like trying to build a house without a solid foundation."

"Creativity starts by finding those little things that allow you to feel more creative... It's about practicing that skill and building that creative muscle."

"A warm lead isn’t just someone who’s ready to buy immediately; it’s someone who's engaged with your brand and willing to take the next step."

"Community-driven strategy can make your brand incredibly sticky. It builds deeper, more personal connections."

"Storytelling is not about Hollywood movies; it’s about the everyday stories that resonate with people."

"Because even with the industry leading dashboards and third party reporting tools that sometimes make it easy to connect all the data sources, they're ignorant of how much that I cost, or my team costs, or an outside vendor or agency might cost, or how much our software costs, even the same software you might be paying for to be able to report a holistic ROI that a CMO or a C suite might care about, or a business owner might care about too."