Jake Jorgovan Jake Jorgovan

Building and Optimizing Marketing Databases with Lauren Ryan of Coastal Consulting

On this episode, Katya Allison welcomes Lauren Ryan, Founder and Chief Marketing Nerd of Coastal Consulting, to explore advancements in marketing through effective database management, and the synergistic use of HubSpot and Salesforce. Lauren offers her expertise on the transition of marketing strategies to a data-centric model, underscoring the essential role of technology in achieving targeted customer engagement.

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Jake Jorgovan Jake Jorgovan

Harnessing Podcast Power for Business Growth with Nicole Grinnell of Bosun

In this episode, Katya Allison talks with Nicole Grinnell, Founder of Bosun and Mic’d Up Booking. They explore Nicole's journey from starting a staffing company to creating a niche in the podcasting world while emphasizing the strategic impact of podcast visibility and engagement through expert guest bookings.

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Jake Jorgovan Jake Jorgovan

Blending Creativity and Strategy in Marketing with MaryAnn Long of Cultivate Communications

On this episode, host Katya Allison talks to MaryAnn Long, Agency Director of Cultivate Communications. They explore the evolving dynamics of marketing, focusing on the importance of customer-centric strategies and the integration of data analytics in marketing campaigns. MaryAnn offers valuable insights into effective marketing practices and the role of digital platforms in reaching target audiences.

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Jake Jorgovan Jake Jorgovan

Adapting to Marketing Trends with Jesse DeBear of DeBear Direct

On this episode, host Katya Allison is joined by Jesse DeBear, Chief Growth Architect at DeBear Direct, for an engaging discussion on the evolution and current trends in digital marketing. Jesse not only shares valuable insights but also offers listeners a comprehensive understanding of the digital marketing landscape.

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Jake Jorgovan Jake Jorgovan

Enhancing Customers’ Retail Experience with William and Clara Ault of Curtsy

In this episode, Katya Allison talks to William Ault and Clara Agnes Ault, the visionary co-founders of Curtsy. They explore the blend of marketplace dynamics with community and technology to enrich customer experiences.

William and Clara share their experiences at Curtsy, focusing on user engagement and retention strategies. They discuss the importance of data-driven personalization and the role of community in creating a unique shopping journey.

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Jake Jorgovan Jake Jorgovan

Elevating Brand Visibility with Aria Leighty, Community Strategist, Networking Consultant and Host of the Glitter Mindset Podcast

In this episode, Katya Allison explores branding and visibility strategies with Aria Leighty, an accomplished Community Strategist and Networking Consultant, and Host of the Glitter Mindset Podcast.

Aria discusses the details of branding, stressing the importance of developing a deep understanding of and improving the unique aims of pioneering brands. She points out how forming a close connection with a brand’s mission can significantly change its market impact.

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Jake Jorgovan Jake Jorgovan

Creating Bold Content with Megha Singh of Creator World 

On this episode, Megha Singh, Content Creator and Founder of Creator World, joins Katya to discuss influencer marketing and the rising trend of content creators earning money. They talk about the importance of being genuine, how influencer marketing is changing and the details of brand-creator collaborations.

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Jake Jorgovan Jake Jorgovan

Crafting Compelling Brand Stories with Evie Bickes of Product Marketing Alliance

In this episode, Evie Bickes, a member of the Product Marketing Alliance, joins host Katya Allison to unravel the art of storytelling in marketing. Evie emphasizes the pivotal role of narrative in connecting with customers on a deeper, more emotional level. She shares her expertise, shedding light on how marketers can harness storytelling to create compelling brand messages.

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Jake Jorgovan Jake Jorgovan

Achieving Influencer Marketing Success with Lily Comba

On this episode, host Katya Allison welcomes Lily Comba, Director, Ambassadors + Partnerships of Seed Health. Lily provides insights into the realm of influencer marketing, ensuring content creators and brands forge meaningful, authentic relationships.

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