Harnessing AI for Marketing Success with Ashley Gross, Global Campaigns Manager
On this episode, Ashley Gross, Global Campaigns Manager, joins Katya Allison to explore the dynamic intersection of AI and marketing, delving into how AI is reshaping the marketing landscape.
They discuss the importance of embracing AI for enhancing marketing strategies, content creation and the overall effectiveness of marketing campaigns.
Key Takeaways:
(02:14) The benefits and challenges of using advanced technology in marketing.
(08:27) Using AI to understand and meet customer needs and to enhance marketing content.
(14:33) The future role of AI in marketing and the creation of new AI-related jobs.
(19:55) The importance of using AI responsibly, with a focus on protecting privacy.
(22:32) How to select AI tools for specific marketing problems.
(26:51) Steps to implementing AI in marketing: identify a problem, choose a tool, test and record what works.
(28:45) The importance of thoroughly understanding a product for effective marketing.
Resources Mentioned:
Jasper AI's podcast "The Prompt"
The Marketing Millennials newsletter
Neil Patel's “Marketing School” podcast
Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Marketing #Branding #Advertising #SocialMedia
