Crafting Compelling Brand Stories with Evie Bickes of Product Marketing Alliance

In this episode, Evie Bickes, a member of the Product Marketing Alliance, joins host Katya Allison to unravel the art of storytelling in marketing. Evie emphasizes the pivotal role of narrative in connecting with customers on a deeper, more emotional level. She shares her expertise, shedding light on how marketers can harness storytelling to create compelling brand messages.

Key Takeaways:

(05:19) Understanding new business areas and using personal stories to boost growth.

(12:54) How storytelling’s emotional touch and memorability make it a powerful marketing tool.

(19:26) The importance of getting close to customers to identify their issues for impactful storytelling.

(25:39) How to make the customer the hero in your brand’s narrative.

(34:02) How allowing pauses in discussion can encourage individuals to share more.

Resources Mentioned:

Product Marketing Alliance

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#Marketing #Branding #Advertising #SocialMedia