Building Brand Connections Through Storytelling with Josías De La Espada of Pirsonal
On this episode, Katya Allison talks with Josías De la Espada, CEO of Pirsonal. They explore personalized video marketing and strategies for finding and engaging a brand’s audience. Josías shares his insights on the importance of segmentation, personalization and storytelling in creating meaningful connections with audiences.
Key Takeaways:
(00:39) Josías’ journey from early marketing roles to becoming the CEO of a leading personalized video marketing platform.
(02:40) The transformative power of understanding and engaging with your audience.
(04:54) The role personalized content plays in the digital age.
(10:58) Strategies for leveraging technology to create meaningful connections with target audiences.
(18:15) Consistent, value-driven communication is crucial for building brand loyalty.
(24:36) How brands can differentiate themselves by adopting a customer-centric approach in marketing.
(33:00) The impact of technology and its role in enhancing customer experiences.
Resources Mentioned:
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