The Future of Influencer Marketing with Jessy Grossman, Founder of Women in Influencer Marketing
This week, host Katya Allison is joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM), former podcast host and CEO of consulting and coaching firm Tribe Monday.
Jessy discusses:
- Why she created WIIM.
- How to be successful in influencer marketing.
- The importance of tapping your team’s skills.
- Why influencer marketing needs not only creatives but people who understand data.
- How accomplishing a marketing strategy is a journey marked by testing and learning.
- Why influencers shouldn’t rely solely on brand partnerships to earn income.
- How leaning into who you are makes you valuable to others.
Resources mentioned:
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#Marketing #Branding #Advertising #SocialMedia
