Using Video for Marketing Strategies with Jon Mowat, Managing Director at Hurricane

On this episode, host Katya Allison is joined by Jon Mowat, Managing Director, Marketing Consultant and Author at Hurricane, to discuss leveraging video for marketing strategy. 

Listen in as Jon examines:

• How emotion works in people, and how marketers leverage that in video.

• How to decide what emotional approach to use in a video strategy.

• The need to select the correct video length and channel for your consumers’ context.

• The importance of keeping your eye on your message, regardless of the platform.

• What good engagement numbers look like for video marketing.

• Why you shouldn’t expect to build a brand strategy on influencers. 

• The importance of testing in video marketing. 

Resources mentioned:

The Long and Short of It: Balancing Short and Long-Term Marketing Strategies (Book)

WeAre8 (Social media app)

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#Marketing #Branding #Advertising #SocialMedia