Social Media Strategy with Shayna Macklin, Director of Brand Strategy and Influencer Marketing at Rainbow Apparel Co

This week, join host Katya Allison as she discusses social media strategy with Shayna Macklin, Director of Brand Strategy and Influencer Marketing at Rainbow Apparel Co.

In their conversation, the two discuss:     

• How planning for a campaign can start four to six weeks before release.

• The number of creators a brand may work within a month. 

• How to measure social media success: with views, KPIs, shares and mentions.

• How brands often expect immediate success, but good plans take time to return results.

• Organic social media isn’t dead, but people interact with it differently today.

• How some brands post content 10 to 15 times a day.

• The joy of experimenting with content with creators.

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia