Marketing With Student Athletes with Bill Jula, CEO and Co-Founder of Postgame, LLC
This week, Katya Allison hosts Bill Jula, CEO and Co-Founder of Postgame, LLC, to discuss name, image and likeness (NIL) student-athlete marketing.
Bill discusses:
The importance of staying focused as a marketer and not being distracted by new channels and trends.
The high caliber of content produced by today’s college-athlete influencers.
How student-athletes educate themselves on what quality content looks like.
How multiple student-athletes can generate more sales than one famous influencer.
What brands should do when approaching student-athletes to become influencers.
How brands must be prepared to capitalize on athletes’ moments of success.
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