Marketing With Student Athletes with Bill Jula, CEO and Co-Founder of Postgame, LLC

Written By Jake Jorgovan

This week, Katya Allison hosts Bill Jula, CEO and Co-Founder of Postgame, LLC, to discuss name, image and likeness (NIL) student-athlete marketing. 

Bill discusses:

  • The importance of staying focused as a marketer and not being distracted by new channels and trends.

  • The high caliber of content produced by today’s college-athlete influencers.

  • How student-athletes educate themselves on what quality content looks like. 

  • How multiple student-athletes can generate more sales than one famous influencer.

  • What brands should do when approaching student-athletes to become influencers.

  • How brands must be prepared to capitalize on athletes’ moments of success.                             


Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.


#Marketing #Branding #Advertising #SocialMedia

Jake Jorgovan

https://Jake-Jorgovan.com

https://www.jake-jorgovan.com
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