Using Valuegraphics for Marketing with David Allison, Founder of The Valuegraphics Research Company
On this episode, host Katya Allison is joined by David Allison, Founder of The Valuegraphics Research Company.
Join them as they discuss the following:
- People base their decisions on values.
- Often people who aren’t in the same demographic share the same values.
- How understanding people’s values can help in the world of business, human resources, marketing and politics.
- Demographics and psychographics only describe people and their actions. They don’t describe their inner experiences.
- Why do marketers keep using demographics if few people conform to a demographic?
- The three questions that can uncover anyone’s values.
- How we should wake up each day knowing we will be wrong about something — it’s liberating.
Resources mentioned:
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