Content Is King with Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo

On this episode, Katya Allison and guest Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo, consider the importance of finding a content focus. 

Joe discusses:

• How do you make customers’ lives better?

• Companies often churn out too much content on too many channels.

• Companies waste their time and their customers’ time on collateral no one wants.

• If a company doesn't have time to build trust with its content, it must disrupt instead.

• You need to communicate the value of content to your own company.

• You measure the value of your content through behavior changes in subscribers.

• Companies must help the sales team to understand how to use content.

• Audit all your content and then gather data to see what works. 

Resources mentioned:

Content Marketing Institute

CEX: The Creator Economy Expo

The Tilt

Epic Content Marketing

The Will to Die (A novel)

This Old Marketing

Morning Brew

The New York Times

Jay Baer

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#Marketing #Branding #Advertising #SocialMedia