The Influencer Insider Guide with Katie Stoller, Founder of Katie Stoller
On this episode, Katya Allison is joined by Katie Stoller, Founder of Katie Stoller.
Listen as they discuss:
Katie’s new book: The Insider’s Guide to Influencer Marketing.
How her guide is based on her decade-long experience with million-dollar companies as she created playbooks for optimizing the brand and creator relationship.
Katie’s love for e-relationships and the perfect match of a perfect brand and a perfect content creator.
How podcasts and audio content today are at their peak, like the internet was in the late 1990s.
Influencer courses that present an overly optimistic view to creators, even though influencer saturation now makes it harder to make big money as a creator.
Why today you need influencers, but you also need paid ads to guarantee sales.
Resources mentioned:
https://www.influencerinsiderguide.com/guide
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#Marketing #Branding #Advertising #SocialMedia
