Influencer Marketing for Creators with Lorraine Ladish, Co-Founder of Viva Fifty Media LLC

Join host Katya Allison on this episode as she talks with influencer and co-founder of Viva Fifty Media LLC, Lorraine Ladish, about marketing for creators.

Lorraine discusses how:

• People want to be influencers but don’t realize it’s a job like any other.

• It’s important to be strategic in brand partnerships.

• You never know where sponsors will find you.

• She doesn’t post only for sponsorships; sometimes she wants to get out a message.

• Being an influencer becomes a lifestyle in which you always consider what content you might capture for future use.

• You will do well as an influencer if you’re easy to work with and take the initiative in fulfilling a creative brief.

• Her message is not just about how to embrace life over 50 but how to embrace life at any age. 

Resources mentioned:

Tina Lee - The Full-Time Influencer Podcast

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