Building a Marketing Framework with Mike Schmidt, Senior Product Management Lead at Shopify

On this episode, host Katya Allison talks with Mike Schmidt, Senior Product Management Lead at Shopify.

Join them as they discuss:

• The joy of companies that let you build — and fail.

• How Mike avoids social media and schedules Instagram time to check trends.

• The importance of showing new creators that you value them when onboarding.

• Why companies should not only promote the transactional nature of creator relationships.

• How companies often think influencers must have many followers, but what they need is influencers who love company products.

• The importance of not putting all your eggs in the influencer basket.

• Why you shouldn’t be afraid to think big.

Resources mentioned:

ChatGPT (to summarize notes and reading materials)

Instapaper (read web articles offline)

Substack (substantive articles)

Stoop Inbox (to organize newsletters)

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia