Building a Brand Community with Gabriel Fernando, Influencer Marketing and Partnerships Manager, Growth at Cuts
This week Katya Allison is joined by Gabriel Fernando, Influencer Marketing and Partnerships Manager, Growth at Cuts, to discuss:
Most creators are not used to feeling a part of a community.
Community connections can become friends.
How TikTok and other platforms have joined Google as a source of information and inspiration.
The value to brands of community is not just quantitative, it’s also qualitative.
Community inspires people and encourages repeat business.
Just be yourself in business. The worst someone can say is no.
Resources mentioned:
Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Marketing #Branding #Advertising #SocialMedia
