Developing an Affiliate Program with Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co.
On this episode, host Katya Allison welcomes Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co., to explore developing an affiliate program.
Jess discusses:
The key components of a successful affiliate marketing program.
The different tiers in Osmo Salt Co.’s affiliate program — brand ambassador, affiliate and flat-fee creator.
The importance of deeply and actively listening to your influencers.
How to know if influencers are the right fit for your program.
The makings of a great affiliate program manager.
How to support creators in keeping posts organic and not salesy.
The value of influencers who value the brand.
Resources mentioned:
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#Marketing #Branding #Advertising #SocialMedia
