Understanding Growth Marketing with Alex Bocquet, Founder of Betterly.io
On this episode, host Katya Allison talks with Alex Bocquet, Founder of Betterly.io, about growth marketing.
Alex and Katya discuss:
- What growth marketing is.
- What makes a great growth marketer.
- The difficulty of finding granular marketing data.
- The challenges of winning consumer attention.
- By finding the channels where your customers are, you will know where to advertise.
- The importance to marketers of understanding financial documents, like P&L statements.
- The value of becoming knowledgeable about multi-channel marketing.
Resources Mentioned:
How I Built This (Podcast)
The Agency (Real Estate)
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
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#Marketing #Branding #Advertising #SocialMedia
