Elevating Brand Visibility with Aria Leighty, Community Strategist, Networking Consultant and Host of the Glitter Mindset Podcast

In this episode, Katya Allison explores branding and visibility strategies with Aria Leighty, an accomplished Community Strategist and Networking Consultant, and Host of the Glitter Mindset Podcast.

Aria discusses the details of branding, stressing the importance of developing a deep understanding of and improving the unique aims of pioneering brands. She points out how forming a close connection with a brand’s mission can significantly change its market impact.

Key Takeaways:

(02:41) How early work in recruiting helped shape branding strategies.

(04:00) Deep involvement is needed to bring out a brand’s special features.

(17:00) Defining brand visibility as combining networking, marketing and PR.

(19:10) The idea of a ‘magic mission and message’ is crucial for a brand’s story.

(23:38) Why building communities, not just audiences, in marketing is vital.

(24:21) The role networking plays in creating trust and personal connections for brands.

(27:11) The difference between having followers and building a community.

Resources Mentioned:

Glitter Mindset | Podcast - https://glittermindset.simplecast.com/

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#Marketing #Branding #Advertising #SocialMedia