Harnessing Podcast Power for Business Growth with Nicole Grinnell of Bosun
In this episode, Katya Allison talks with Nicole Grinnell, Founder of Bosun and Mic’d Up Booking. They explore Nicole's journey from starting a staffing company to creating a niche in the podcasting world while emphasizing the strategic impact of podcast visibility and engagement through expert guest bookings.
Key Takeaways:
(03:08) Nicole discusses starting Mic'd Up Booking and its purpose.
(08:11) The value of podcasts for storytelling and brand growth.
(12:46) Overcoming doubts for podcast guests and the power of genuine stories.
(14:31) The benefits of networking after podcast appearances.
(20:33) The effective length for podcasts to keep listeners engaged.
Resources Mentioned:
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#Marketing #Branding #Advertising #SocialMedia
