Blending Creativity and Strategy in Marketing with MaryAnn Long of Cultivate Communications

On this episode, host Katya Allison talks to MaryAnn Long, Agency Director of Cultivate Communications. They explore the evolving dynamics of marketing, focusing on the importance of customer-centric strategies and the integration of data analytics in marketing campaigns. MaryAnn offers valuable insights into effective marketing practices and the role of digital platforms in reaching target audiences.

Key Takeaways:

 (4:12) How growth marketing and managing money work together in tech.

(6:39) Difficulties in making new technology popular and why knowing your audience is important.

(10:02) How to mix careful planning and creativity in marketing.

(15:43) How LinkedIn works well for business-to-business marketing and helps with making connections.

(20:06) Ways to create detailed descriptions of ideal customers to improve marketing.

(25:00) Using data to make content that really speaks to certain groups of people.


Resources Mentioned:

HubSpot

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#Marketing #Branding #Advertising #SocialMedia