Negotiating Tips for Brands and Influencers with Tami Nealy at Find Your Influence
Welcome to the age of influencer marketing.
Tami Nealy, Senior Vice President of Communications and Public Relations at Find Your Influence, is someone who guides #SocialMedia influencers. As an influencer manager, Tami helps people sift through opportunities and build brand relationships. She feels that brands and influencers need to know that everything is negotiable. Negotiations often create win-win propositions for creators and companies.
On this episode of Let’s Talk Marketing, host Katya Allison and Tami explore:
- Why negotiations are a challenge for brands and influencer managers.
- How to tactfully begin discussing prices because negotiating is okay.
- Which metrics do influencers need, to prove their value to brands?
- Why you need to post on YouTube — the searchability of videos.
- The value for brands and creators of short-term deals.
Resources
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#Branding #Advertising #Marketing
