Balancing Budgets and Creators with Genny Agnew, Founder of Darlings Collective
On this episode, hear host Katya Allison as she talks with Genny Agnew, Founder of Darlings Collective, about budgeting for social media marketing.
Genny shares these ideas and more:
Because she works with social media all day in her work life, she doesn’t use it as a personal resource.
Children and co-workers can be a source of inspiration for trends.
Financial forecasts and marketing data can influence future campaigns.
Creators excel when their content shows brand affinity but feels authentic.
She looks for influencers with 20K to 150K followers on Instagram, TikTok or YouTube.
She works with brands who value diversity and inclusion.
“Be nice to everyone. It doesn’t cost anything.”
Resources
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#Marketing #Branding #Advertising #SocialMedia
