Content Is King with Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo
On this episode, Katya Allison and guest Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo, consider the importance of finding a content focus.
Joe discusses:
How do you make customers’ lives better?
Companies often churn out too much content on too many channels.
Companies waste their time and their customers’ time on collateral no one wants.
If a company doesn't have time to build trust with its content, it must disrupt instead.
You need to communicate the value of content to your own company.
You measure the value of your content through behavior changes in subscribers.
Companies must help the sales team to understand how to use content.
Audit all your content and then gather data to see what works.
Resources mentioned:
The Will to Die (A novel)
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