In this episode, Katya Allison is joined by Dasha Arzhanik, Influencer Marketing and Product Director of HypeFactory. They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes.  

Key Takeaways:

(02:36) Recounting the start and growth in influencer marketing.

(05:05) Creativity and dynamism in influencer marketing. 

(07:34) The importance of work-life balance to prevent burnout.

(12:02) Appreciation for the creative and dynamic aspects of influencer marketing.

(15:34) Personalized and respectful communication with influencers is a must.

(18:24) Have transparent communication and respect influencer feedback in international campaigns.

(22:09) Strategies for using influencers in new markets.

(24:17) Insights on selecting the right influencers and optimizing campaign outcomes through detailed analysis.

(30:36) Stay updated with new platforms, formats and marketing techniques to remain competitive.

(32:16) Stay open to new ideas and quickly adapt to changes.

Resources Mentioned:

HypeFactory

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#Marketing #Branding #Advertising #SocialMedia